Developer activation & adoption | Propel
← Solutions Developer activation & adoption

Get developers building with your platform.

Propel recruits relevant builders, supports them through learning and development, and coordinates follow-on programmes around your platform. We agree the technical outputs and measures of continued participation before launch.

Plan an activation pilot Read the Hedera story
Who buys

Who this is for.

Recruit relevant builders, support their first projects and establish a programme that keeps them involved.

  • Model and API providers

    Developers who build applications on your models and put your API into working products.

  • Cloud and developer platforms

    Builders who onboard, deploy and keep shipping on your platform after the first project.

  • Enterprise software ecosystems

    Partners and developers who create the integrations and extensions your customers rely on.

What you need

  • Qualified builders
  • Useful applications
  • Integrations
  • Continuing platform activity

Sign-ups are not the goal. The programme is built around what you want developers to produce, and whether they keep building once it ends.

What Propel runs

Your team sets the technical priorities, resources and review standards. Propel runs the people and the programme around them.

A developer programme, arranged as an illustrative project board.

Recruit

Recruitment through relevant developer communities.
Screening against your skills and stack requirements.

Learn

Technical onboarding and supported learning.
Certification and documentation feedback.

Build

Challenges, hackathons and build sprints.
Technical-support coordination with your team.

Follow up

Showcases and reviewed submissions.
Follow-on programmes for selected teams.

What happens afterwards

A programme should not end at the submission deadline. Selected teams receive further support to keep building, and activity is measured over a window agreed before launch.

  1. SelectionYour team and Propel choose the projects worth taking further.
  2. Follow-on supportTechnical sessions, mentoring and project support for selected teams.
  3. Measured windowContinued activity is tracked against the measures you agreed.

What gets reported

We report the stages agreed for your programme. Project submissions are reported as submissions, and continued usage is reported only where it can be measured.

Illustrative

Programme report

Qualified participants
Who was recruited, against which criteria.
Working projects
Code repositoryDemo
Reviewed outputs
Submissions checked against your review standard.
Retained usage
Continued activity over the agreed window, where measurable.

Programme examples

Hedera Africa Hackathon

Hedera

Developer education and practical building, run as one programme across 20+ African cities.

What Propel was responsible for
  • Community distribution and developer recruitment
  • Participant onboarding and developer education
  • Certification and hackathon participation
  • Continued engagement after submissions
Read the Hedera story
participants onboarded
45,000+
competing developers
13,000+
certified developers
4,000+
project submissions
1,400+

SquadCo

A targeted six-week recruitment campaign brought 300+ developers, designers and fintech innovators into SquadCo's hackathon, exceeding the application goal by 40%.

Read the SquadCo story
How to begin

Start with a focused pilot.

A pilot tests the audience, the programme and the measures before you commit to more.

  1. Agree scope and measuresThe platform, the builders you need, the outputs and how success will be measured.
  2. Run the pilotRecruitment, learning and a build phase, with progress reported as it happens.
  3. Review and decideReview the work together and agree what continues into a fuller programme.
Illustrative

Pilot at a glance

Audience
Who should build, agreed with you
First output
What a good first programme produces
Measures
Agreed before launch
Next step
Selected teams continue

Need contributors for data or evaluation?

Developer activation is for people building with your platform. For contributors who supply data, specialist expertise and evaluation work, see AI data & research.

AI data & research

Plan an activation pilot

Tell us the platform and who should be building with it. We'll shape the pilot and the measures with you.

Discuss a developer programmeSee our work