The primary challenge for Defined.ai was the inability to access specific markets to build data essential to their AI models. This specific project required a team that could not only capture data but do so in a specialized and consistent manner, adhering to stringent procedures and standards.

Leveraging Propel's Talent Pipelining Service

Propel stepped in with its 'Community as a Service' offering, assembling a 50+ person team, made up of data analysts, language specialists and project managers from 4 specialized tech communities. This team was trained to follow strict procedures and standards, ensuring the delivery of consistent and reliable data sets. The dataset focus was on underserved populations, tapping into a rich source of information that was previously inaccessible.

Robust Data Acquisition: Propel facilitated the creation of a team that successfully captured over 100,000 data sets, providing Defined.ai with a rich database to train their AI models.

Focus on Emerging Markets: By focusing this acquisition campaign on emerging markets and underserved populations, Defined.ai could access a previously untapped wealth of information, enhancing the depth and reliability of their AI models.